Content Strategy Articles

Sorted By: Most Recent
John Miller John Miller
Updated on July 24, 2025

Forget SEO. The LLMO Era Is Here.

As AI-driven search overtakes its traditional counterpart, LLMO is becoming essential for digital visibility. Our expert offers some tips for thriving in the new era.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on July 11, 2025

Authenticity Is the Hot, New Startup Marketing Strategy

Don’t look now, but blogs are back.

Image: Shutterstock / Built In
Natalia Kyryk Natalia Kyryk
Updated on June 25, 2025

How to Overcome the Three Horsemen of the Content Apocalypse

AI overviews, zero-click results and AI search engines don’t have to spell doom for your content strategy. Here are a few tips on how to stand out in the modern search landscape.

Image: Shutterstock / Built In
Andrew Hagemann Andrew Hagemann
Updated on January 24, 2025

Why Generative Engine Optimization (GEO) Is the New SEO

Generative engine optimization is the process of building content that influences generative AI search results for users. Our expert explains how brands can optimize for AI-generated results.

Image: Shutterstock / Built In
Cora Gold Cora Gold
Updated on November 05, 2024

How Much Do Freelance Writers Make? What to Know Before You Start.

With time and persistence, you can create a freelance writing career that’s both personally and financially rewarding.

Image: Shutterstock / Built In
Andrew Hagemann Andrew Hagemann
Updated on October 30, 2024

What Do Google’s Antitrust Lawsuits Mean for Your SEO Strategy?

Google has been at the center of two major lawsuits that could have repercussions on SEO. Our expert examines what those lawsuits could mean for search and how to adapt.

Image: Shutterstock / Built In
Murad Salikhov Murad Salikhov
Updated on October 10, 2024

3 Reasons VCs Are Investing in the Creator Economy

The content creator industry is constantly evolving, and so are the products designed for it. Here’s how to know which projects are worth the investment.

Image: Shutterstock / Built In
Rachel Strella Rachel Strella
Updated on August 09, 2024

Using AI to Create Content? Avoid These 7 Mistakes.

Have a human in the mix to make sure content is engaging and relevant.

Image: Shutterstock / Built In
Megan McNamara Megan McNamara
Updated on April 23, 2024

What Is a Content Strategy?

A content strategy is an integrated approach to planning, developing and managing content

Image: Shutterstock / Built In
Leyinska Soto Leyinska Soto
Updated on April 08, 2024

What Is Talent Strategy?

Talent strategy is the holistic approach an organization takes to source, hire, onboard, engage and retain talent. Here’s why it’s crucial for your organization.

Image: Shutterstock / Built In